BMW + Chevrolet: Content Audit, Inventory, and Strategy Analysis
I was on a team of 5 with my role being coordinator, primary BMW i3 researcher and completing my own analysis. This was a self-motivated project and we did not work for BMW or Chevrolet.
Goal: Accomplish a content inventory, audit, and analysis of all electric cars BMW i3 and Chevy Bolt EV company website materials.
Process: Content inventory, audit, chunking analysis of the primary product pages, with data visualizations, tone of voice assessment, and recommendations.
Tools: Content inventory, audit, chunking analysis, Excel, Google Sheets.
BMW i3 and Chevrolet Bolt EV product pages
Content audit workbook
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